A buying question is a question a customer asks shortly before hiring someone, such as “best HVAC company near West Chester”. It names a need and a place, not a specific business.
Searches for your own name show people who already know you. Buying questions show whether AI sends you new customers. Only buying questions count in our reports.
“Who can fix a leaking roof in Hamilton this week?” is a buying question. “Smith Roofing phone number” is not.
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