Answer engine optimization (AEO) is the work of making a business easy for AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews to read, check and recommend when someone asks a question.
SEO tries to get your link onto a page of ten results. AEO tries to get your name into the one answer AI gives. Same goal, a different finish line.
A homeowner asks ChatGPT “who is a good roofer in Mason, Ohio?” AEO is the work that makes your company one of the names in the reply.
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