Oct 29, 2026 · 3 min read
AI doesn't rank you, it shortlists you
A search page shows ten links. An AI answer names a handful of options, and fewer people click through. What that changes about being chosen.
Read the post →Answers about AI search.
Short, practical articles on getting named by AI. New posts on weekdays. Terms are explained in the glossary.
Oct 28, 2026 · 4 min read
We ran our own five-question test: AiM was named 0 times in 10 searches
One search engine, five questions, each asked twice. What came back, what changed between runs, and what one test cannot tell you.
Read the post →Oct 27, 2026 · 2 min read
Which AI engine should you check first? A buyer-led way to choose
Usage and referral data point different ways. Start with where your own buyers ask.
Read the post →Oct 26, 2026 · 2 min read
Schema vs llms.txt vs plain good copy: where to spend your first hour
Google says you do not need special AI files or markup. Here is what the evidence shows, and what to do first.
Read the post →Oct 22, 2026 · 2 min read
AEO trackers vs doing the work: what a dashboard can't fix
A tracker tells you whether AI mentions you. It does not change what AI says. Here is where each one fits.
Read the post →Oct 21, 2026 · 2 min read
DIY AEO vs hiring an agency: what each really takes
Time, skills, tools and risk, side by side, with a rule of thumb by company size. This is our view, and we label the estimates as ours.
Read the post →Oct 20, 2026 · 2 min read
Who should not hire an AEO agency (an honest filter)
Six situations where paying for AEO is the wrong move, and what to do instead. We sell this work, and we will still tell you when not to buy it.
Read the post →Oct 19, 2026 · 3 min read
AEO vs GEO vs SEO: which term to use, and does it matter?
The three labels overlap more than they differ. Here is what each one names, and which to use with your buyers.
Read the post →Oct 16, 2026 · 2 min read
A 60-minute weekly AEO routine for small teams
You don't need a dedicated team. One hour a week, in four blocks, keeps you ahead of drift in what AI says about you.
Read the post →Oct 15, 2026 · 3 min read
llms.txt: what it is and whether you need one
A proposed file that points AI tools to your best pages. What it does, what is unproven, and a cheap way to try it.
Read the post →Oct 14, 2026 · 2 min read
Write pages AI can quote: a five-point checklist
AI answers are built from passages. Here is how to write a page so an engine finds a clear, accurate sentence to quote.
Read the post →Oct 13, 2026 · 2 min read
What to do when AI gets your brand wrong
Wrong prices, old features, a competitor named instead of you. Trace the error to its source and fix it there.
Read the post →Oct 12, 2026 · 2 min read
Five questions to test your brand in ChatGPT, Claude, and Perplexity
A first read you can run in 30 minutes with no tools. Five buyer questions, three AI engines, and a simple way to score what comes back.
Read the post →Oct 9, 2026 · 2 min read
AEO vs SEO: what changes and what stays the same
AEO doesn't replace SEO. It changes what you are competing for. Here is the side-by-side, and what to keep doing.
Read the post →Oct 8, 2026 · 4 min read
Can AI crawlers read your site? A 15-minute check
Before you fix content or add markup, check that ChatGPT, Claude, and Perplexity can reach your pages at all. Five checks, no special tools.
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