01
Up to 40 pts
Sentiment
The biggest piece of your score: is AI saying good things, bad things, or nothing? Three layers:
- Overall tone: positive, negative, or neutral.
- Tone by topic: how it shifts across support, pricing, or product quality.
- Source trust: how reliable those sources are.
Good sign: "known for great onboarding." Red flag: AI repeating old complaints or outdated reviews.
02
Up to 20 pts
Presence quality
Does AI actually know you, or just your name?
- Depth: how much real detail AI gives.
- Source authority: how credible its sources are.
- Data richness: features, pricing, and use cases covered.
03
Up to 20 pts
Brand recognition
How well AI knows you. A high score means real specifics, not just confirming you exist.
04
Up to 10 pts
Share of voice
Where you rank against competitors in your category: your estimated share of mentions, plus a bonus for ranking near the top.
Want it tracked every month? That's what we do.
05
Up to 10 pts
Market position
How AI places you in your market. We check two things:
- Category role: leader, challenger, or niche player.
- Reputation: innovator, disruptor, or traditional.
A low score means AI gets mixed or thin signals about your position. Now you know what to fix.