Generative engine optimization (GEO) is another name for getting a brand cited in answers written by AI tools. Most people use GEO and AEO to mean the same thing.
If someone says GEO, AEO or AI SEO, they are almost always talking about the same work: being named in AI answers.
An agency report that tracks how often ChatGPT cites a brand might call it a GEO report. An AEO report would track the same thing.
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