NAP consistency

NAP consistency means a business’s name, address and phone number are written the same way everywhere they appear online.

In short

Search engines and AI tools match listings by these three facts. When they differ, the tools can’t be sure two listings are the same business.

An example

“Smith Heating & Air, 513-555-0100” on your site but “Smith HVAC LLC, 513-555-0199” on a directory looks like two different companies.

Related terms

See what AI says about you.

Start with the free score, or book a 30-minute call and we will walk through it with you.

The score is free, no account needed. The call is 30 minutes.

Get My Score Book a Call